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Our first pack

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Did you know…? In 1968, our company began production and exportation of Grape Juice Concentrate, the United Kingdom being amongst the first purchasing countries. This image shows our very first 1 kg capacity container. In these tins we canned our first red and white grape juice concentrate to be distributed by an important Anglo-Saxon chain. Our product was commercialised with the slogan “for the price of a bottle of wine, make yourself four”. Throughout the 70s this container represented a massive percentage of our sales. Our origins form a part of our culture as an organisation. Learning about them is the first step to get to know the identity and values of JULIAN SOLER S.A.
julian-soler-grape-juice-concentrate-pack-retro

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